Licensing In India

(LII) is the first licensing trade event for India. India has become a very hot market for brands, characters, entertainment, fashion, sports and art. Why? Here are some facts that make India the place to be in May:

• 1.1 billion population, of which 25% are middle class

• 31% of the population is under 14 (337 million)

• 130 million television viewers

• Kids TV viewership has doubled the past three years

• 37% of Indians eat fast food at least once a week, compared to 35% in the US

• Retail is India’s largest industry

• Unprecedented growth of large malls and hypermarkets

• Unprecedented economic and personal income growth

• Indians’ desire for US and Western entertainment and fashion brands

• Indian government’s support of trademark protection

• English is the official government and business language

Mumbai, May, 2009